XYLYS WATCHES CASE STUDY

Smruti Ranjan Mohanty , -Assistant Engineer. The liberalization of the exposure to western lifestyles markets, the growing disposable income, as well as the requirement for the brand new generation to set up an identity for itself are a number of the reasons for the development of the high-end watch group in India. Cafe Coffee Day Sensory Branding: Manoj Chakravarti, Senior Advisor, Titan Industries reflected on his 28 years in the watch industry, both in India and abroad, as well as under Xylys, premium brand watches Titan, and its foray into the Indian market. Are you sure you want to Yes No. Sports segment was relatively an untapped segment. Tissot had a wide range of watches ranging from Touch, sport to heritage and the price spectrum was wider than that of Xylys.

Show related SlideShares at end. Would a standard placement strategy be adequate? We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. Full Name Comment goes here. The case delves into behavioural concepts that are important in terms of the perception of the brand luxury brands. Xylys are available at select world of titan showroom, key multi brands outlets and at exclusive flagship boutiques in selected cities.

How these aspects of uniqueness have been associated with other xylys watches case study brands? Xylys a premium brand of watches Titan launched a few years ago, the brand was aimed at creating a unique perception among consumers. Visibility Others can see my Clipboard. Lifecycle stages played a major role in the consumers to forge an interest in buying a watch majorly for status and lifestyle issue.

Luxury watches were brought for their symbolic and experiential benefits as opposed to their functional ones.

We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. Xylys watches case study were several watch brands worldwide sold in India at different prices, the challenge for a company Titan Industries that Indian leader had made rapid progress in the watch xylys watches case study in the past two decades has been to successfully introduce a brand of luxury watches.

Published on Jul 4, Now customize the name of a clipboard to store your clips. Tissot had a wide range of watches ranging from Touch, sport to heritage and the price spectrum was wider than that of Xylys. We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads.

Xylys case study solution

Case Study Analysis Solutions. The authors feel that xylys watches case study main consumer for a Premium Luxury watch would be: Embeds 0 No embeds. The case focuses on the concepts of behavior that are important from the point of view of the brand perception of luxury brands.

No notes for slide. He formulated certain aspects of the marketing strategy in the past to deal with different types of problems. Titan aims to bring about a redefinition of sorts in the premium watch segment with Xylys. Priced between INR and INRthe Xylys range of watches was available in three collection- contemporary, classic and sport- and offered over 60 distinctive models. As self-concept of matter consumers of luxury brands watches?

The case delves into behavioural concepts that are important in xylys watches case study of xylys watches case study perception of the brand luxury brands.

Manoj Chakravarti, Chief Advisor, Titan Industries reflects on his 28 years in the watch industry, both in India xylys watches case study abroad, and is considered Xylys, brand high quality watches Titan and its foray into the Indian market. This signifies the lifestyle change and the utility of watches. Manoj Chakravarti, Senior Advisor, Titan Industries reflected on his 28 years in the watch industry, both in India and abroad, as well as under Xylys, premium brand watches Titan, and its foray into the Indian xylys watches case study.

The positioning diagram for luxury watches need to be based on factors such as status, prestige and ego gratification.

Xylys was a premium watch brand launched by titan a few year ago. Hence Titan had to come up with a xylys watches case study to change the perception of Indians and target the right customers who will want to afford a luxury watch for various reasons and since Titan is an Indian brand, there will be customers who were very country Loyal who would prefer to wear the Indian brands on them. Exploring consumer perceptions of high quality watches in India for the solution context.

Would a standard placement strategy be adequate? See our Xylys watches case study Agreement and Privacy Policy.

Successfully reported this slideshow. Market liberalization, increasing disposable income, exposure to western lifestyle and the need for the new generation to establish an identity for yourself are some of the reasons for the growth of the luxury watches category in India. Xylys was a brand of high-end watches launched by Titan few years ago, the brand was to create a unique perception among consumers. The liberalization of markets, the growth of disposable incomethe impact of the Western way of life, and the need for a xylys watches case study generation to identify for themselves some of the reasons for the growth of xylys watches case study category of luxury watches in India.

Xylys case study_analysis

Brand was aimed creating unique perception among consumer. It was closer to a classic position will suffice? This was necessary to get some idea of the unique aspect of self-awareness of consumers? Xylys are available at select world of titan showroom, key multi xylys watches case study outlets and at exclusive flagship boutiques in selected cities.

There were a few interesting possibilities for Chakravarty to consider. Xylys was available in the World of Titan Showrooms and key multi brand outlets. Was it necessary to get some guidance on the implementation of one aspect of self-perception of xylys watches case study

Xylys case study solution 1.